Paper Fortress: 2009 – 2011 Reflection from Paper Fortress on Vimeo.
January 16th, 2012 By greg Filed Under: Interesting, Weird and Wonderful
November 22nd, 2011 By greg Filed Under: Everyone, Interesting, Weird and Wonderful, The Mighty Mash Family
Boys and Girls, we are in the thick of Movember, quite literally! After last years huge success we were chomping at the bit to donate our top lips for a ridiculous look…all in the name of chari-dee! But what a worthwhile cause it is. Prostate Cancer affects thousands of men in the UK and the awareness generated by Movember is growing each year. You might have seen the likes of Gary Linekar and the MOTD boys sporting some rather dodgy facial hair but, rather than simply let our taches raise awareness, the boys at Dylan (our awesome sister company) and Mash’s own Joerg decided to go the extra yard and, through a partnership with the Wilkinson Sword Men UK facebook page, decided to showcase characters inspired by said top lip ticklers. What you’re about to see is an homage to Pilots, Cowboys & Mexican wrestlers, amongst other creations. You can keep up to date on the Dylan Mo-Team’s progress on their Movember page and even make a donation to the team for this fan-tache-tic cause!
October 13th, 2011 By greg Filed Under: Everyone
I’m a medical student who has worked for MASH for the past five years. During my final year of medical training I decided to spend 3 months in India working in a large hospital in Delhi (Apollo hospital).
During this time I worked alongside a paediatric heart surgeon, Dr Jothi. It was during this time I came across a local mother and baby Nihidi aged only 8 months old. Nihidi had been diagnosed at birth with a hole in her heart that could only be corrected by open heart surgery. Upon diagnosis of a heart problem the father left the mother and the mother who worked as a cleaner in a house earning around £650 per year, could not afford the life-saving surgery.
The mother was so distressed she told her employee who was a doctor (who knew my surgeon) that her baby was going to die. Her employee was shocked and made an appointment for the mother to see Dr Jothi for free. The mother arrived and having not eaten for days to save money and having sold literally all of her possessions including cutlery emptied only 1/5th of the required fee onto the table in small change, begging for the surgery to be done. By this time Nihidi was so ill that Dr Jothi said she needed surgery within the next two weeks and if the money could not be found then Nihidi would likely die.
I was so moved by this scenario I could not stand still, I needed to find a further £900 just to cover the basic medicine and cost of the bed. As a student, I could not afford this myself so I thought about who to ask for for help and after contacting many friends and family, I wondered if MASH might help. I e-mailed Greg who generously offered £200, £100 from MASH and £100 from Dylan, towards helping Nihidi. I was so excited and grateful as I knew the mother would be, it felt like one step closer to saving at least one child. Unfortunately having brought NIhidi into hospital she caught a chest infection and measles and became too sick for surgery.
The same day that Dr Jothi told me that he didn’t feel Nihidi would survive surgery now, another 18 month old baby girl, Anjeli came to the hospital. Anjeli had been born in a very backward state in India and had been taken to hospital when she was one year old as her mother felt she was breathless. The doctor diagnosed a heart problem but that there was nothing the parents could do about it. Therefore Anjeli was referred to a nursing home where her parents were told Anjeli could die quietly. For the next six months Anjeli fought on and all of their savings and money from selling most of their possessions were spent on nursing care (a total of £810).
When their money ran out her parents were asked to take Anjeli home to die. Her parents were so distraught by the idea of losing their daughter that they returned to the hospital and begged the doctor to refer Anjeli to someone who could cure her. She was then sent to Apollo hospital, the only hospital in the area possibly capable of performing the necessary surgery.
When Anjeli arrived she was severely breathless and her parents had no money making surgery nigh impossible. Almost immediately the surgeon decided to waive his surgical fees as well as the anaesthetist and cardiology fees. Dr Jothi made a donation himself as he felt Anjeli and her family were so desperate. I decided that it would be best perhaps to offer the money that had been donated for Nihidi to Anjeli as it was still an opportunity to save a young girls life who otherwise would have died. Anjeli was seen on Friday by Dr Jothi and operated on on the following Tuesday. After surgery I watched her being taken off the ventilator and moved to the paediatric ward where her mother sat with her every minute she could between having to work as a cleaner. Anjeli recovered very well from her surgery and was walking around normally when she was discharged – something she had been too breathless to do beforehand.
Upon revealing to her parents that I had been responsible for gathering funding for their daughter the father and grandfather dropped to my feet thanking me in the middle of the corridor. It was very emotional and I truly have never seen such a grateful family. Anjeli is now doing well at home and is due for follow-up in 2 months time. I cannot thank MASH and Dylan enough for helping Anjeli so readily and giving her the chance to live as a normal, healthy little girl. The support MASH has provided me with has gone well beyond that I could have expected from any employee and I will be forever grateful to you. Thank you.
Nalini Sethia.
October 7th, 2011 By greg Filed Under: Kiva
As part of Mash’s corporate social responsibility initiative, we provide sustainable loans through KIVA to aid entrepreneurs in developing countries.
For the September entrepreneur of the month, we have chosen the lovely Habiba from Tajikistan.
Habiba prides herself on being a businesswoman and has been for the last two years. She has a family business that her daughter assists with and which centres around buying and selling dishware. Habiba is married with 4 children but as her husband now works in Russia she is left to look after the family and maintain the businesss single-handedly. Quite the juggling act! The loan provided through Kiva will help Habiba to expand her business to improve her family’s quality of life.
We wish Habiba all the best from all of us at Mash Towers.
Watch this space for next month’s Kiva story.
October 6th, 2011 By greg Filed Under: Mash in the Media
GOLD Award at the Field Marketing & Brand Experience Awards 2011 – for the one and only Sargeant Sensational – Mr Tom Dyer.
Last night saw the Annual Field Marketing & Brand Experience Awards at the Marriott Hotel in Mayfair. GOLD prize came to Mash in the way of the top prize for our very own and dearly held Tom Dyer.
Tom has been with Mash since day dot. and his commitment, passion and love have never wavered. Tom – we salute you and it is only right that someone who flies the flag highest like you do for MASH should collect this tremendous accolade.
Huge mention goes to the team of Mash Hosts and Hostesses on the evening - led by the wonderful Dave Cutler. They beautifully and professionally ensured all the guests were well looked after and that the award ceremony went like clockwork. You all looked fantastic guys.
Left to right we have; Back Row – Lauren, Laura, Sophie, Matt, Laura and Iskra, Front Row – Dave, Ollie and Chris.
GO MASH AND ROLL ON NEXT YEAR!
Top Top Effort.
September 29th, 2011 By greg Filed Under: Industry Thoughts

MASH have won the top prize in the Staffing category at this year’s Cogs.
The Cogs Awards, now in its second year, are voted for by brands and agencies through a confidential and anonymous voting system online.
This year included a second round of judging where the nominated companies were judged on submitted entries and the number of votes they received in the first round nominations. The judging panel included leading promotional marketers from the IPM, DMA and leading agencies.
On hand to collect the top prize were our very own Mashers Supreme – Davinia and Maddie who capped off a fantastic day by bringing the trophy and a few bottles of champagne back to Mash Towers for some raucous Friday celebrations!
Matt Sullivan, publisher of Promotional Marketing magazine, says: “The competition was tough this year; we had 1,300 people cast thousands more votes online for over 350 companies and individuals. Introducing the second round of judging really highlighted the quality and the creativity of the work that marketing services companies put into bringing marketing campaigns to life.”
The Institute of Promotional Marketing and Promotional Marketing magazine launched the Marketing Service Awards in 2010 to recognise the hard work by service partners to implement great marketing campaigns.
A full list of winners can be seen below and pictures from the event can be found at the COGS website http://www.cogs-awards.co.uk/gallery
September 28th, 2011 By greg Filed Under: Interesting, Weird and Wonderful
Last night saw the inaugural Mash Movie Night at the wonderful Garrison Bar & Restaurant in London Bridge. The evening kicked off with team-wide celebrations of a fantastic year as well as some specially selected anecdotes about the office Mashers from the year gone by. Some a little too ‘adult’ to print here so you’ll need to ask us yourselves when you call in…!
After some fantastic snacks, it was down to the serious business of the Mash Movie…and boy did we kick off with a bang!
Wasteland is an immense film/documentary -
“An uplifting feature documentary highlighting the transformative power of art and the beauty of the human spirit. Top-selling contemporary artist Vik Muniz takes us on an emotional journey from Jardim Gramacho, the world’s largest landfill on the outskirts of Rio de Janeiro, to the heights of international art stardom. Vik collaborates with the brilliant catadores, pickers of recyclable materials, true Shakespearean characters who live and work in the garbage quoting Machiavelli and showing us how to recycle ourselves”
We highly recommend!
http://www.wastelandmovie.com/
We cannot wait for Mash Movie Night Part 2…