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Archive for the ‘Interesting, Weird and Wonderful’ Category

Mash make a difference in Kenya

September 8th, 2010   By   Filed Under: Interesting, Weird and Wonderful

- ISMAT Medical School, Kisumu, Western Kenya -

ISMAT provides accessible, high quality, professional education to the deserving young, with continued emphasis on the under privileged and vulnerable. This school is one of only a handful nationwide to base admissions solely on merit, utilizing its parent body OGRA to support those in financial need.

2008
In 2008 MASH sponsored the building of 2 new classrooms at ISMAT – the OGRA funded International School of Medicine and Advanced Technology here in Kisumu.

ISMAT Students

One of the new rooms is used as a standard classroom, while the other is a computer room.
Shortly after the completion of the building, ISMAT applied to the Kenyan Clinical Offices Council (equivalent of UK GMC) to teach a diploma in clinical medicine (a 3 year course producing clinical officers). At the inspection, which involved the Minister of Health, the COC was so impressed with the resource centre that they offered ISMAT a license to teach a full medical programme.

This made ISMAT the fourth medical school in the entire country and the very first in Kisumu!

2009
In 2009 MASH sponsored the shipping of textbooks to ISMAT, with the idea of steadily building a library at the charity medical school. The books were donated by final year medical students and from medical libraries. Fate shone down again, this time the books arriving just in time for the Clinical Offices Council inspection of the ISMAT facilities. A glowing report followed, and Moi University, (the second largest University in Kenya, signed an agreement to allow ISMAT students to sit their exams with their pupils and issue a joint medical degree.
2010
This year, yet again, MASH stepped up to the plate, sponsoring the shipping of textbooks to Kenya, though in much greater numbers than before. A more coordinated effort than last year has seen a far more successful collection. Currently, sat proudly aboard an enormous hunk of floating metal, a small library is steadily making its way across the seas to Kenya. Hoping to avoid all Somali pirates and arrive in time for the new term!

Thanks to the efforts of all at MASH, a charity medical school in Kenya has been furnished with not only a new classroom and computer room – leading to its licensing as a medical teaching facility, but now a new library for its students, lecturers and researchers!

On behalf of the students and staff of ISMAT and OGRA I would like to thank all of you at MASH for your continued support of this great cause.
Dr Timothy Walker

Tyrrells at Hampton Court Flower Show

July 12th, 2010   By   Filed Under: Interesting, Weird and Wonderful

‘Tyrrells have made headlines again!! After three weeks of digging, potting, planting, tractor driving and grass fluffing, we’re delighted to announce that the Tyrrells Harvest Celebration garden won a Silver Gilt medal at the Hampton Court Flower Show (in between Gold and Silver). Our teams have been sampling brand new Chips Nouveau to the thousands of visitors while explaining all the different flowers and attractions of the garden itself, including a stunning vintage tractor. What a great success!’

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Here We Go Again…

April 26th, 2010   By   Filed Under: Interesting, Weird and Wonderful

I remember that Monday morning, January 10, 2000. The day that AOL announced it was buying Time Warner. The word starting seeping out the night before, Sunday night. I went to sleep like it was Christmas eve, and couldn’t wait for what market madness the morning would bring. I was working at Flatiron Partners, and Fred, Jerry, Bob and I had a standing Monday morning breakfast at the Mayrose Diner. We all looked at eachother that Monday morning with our mouths agape, shaking our heads in amazement that this was really happening. In retrospect, that deal was a watershed for the Internet. It announced that new media was going to be bigger than old media. It also marked the final inflation of a bubble that popped painfully only a few months down the road.

I came home tonight to a techmeme filled with news about Amazon’s boffo earnings, rumors about Yahoo! and Microsoft’s interest in acquiring Foursquare, and a Bloomberg Business Week analysis of whether Pincus’s Zynga can continue to extract hundreds of millions of dollars from people buying virtual hoes in his games on Facebook. Brad Stone’s story about sharing credit card transactions in public was already filed for tomorrow New York Times. Waiting for me on the kitchen counter was a copy of this week’s New Yorker, filled with an essay by Ken Auletta “Publish or Perish: The Ipad Takes on the Kindle.” Next to it was New York magazine, whose cover “Life is Tweet” features Sam from drop.io, Karp from Tumblr and Dens from Foursquare. All the while, my mind was still adjusting to the new contours that had been etched into it, first by Twitter’s annotation feature announced at its Chirp conference last week, and then by Facebook’s Open Graph blitzkrieg yesterday. It feels like something big is about to pop, something on the AOL-buys-Time Warner richter scale.

All of which begs the question, what gives? The great recession of 2008 is a distant memory, as we move through the Spring of 2010 with stocks like Apple and Amazon up more than 100% from their lows. The Nasdaq chart from the financial crisis up until now looks something like this:

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And to think, the seminal stock of the social media era, Facebook, has yet to trade a single share in the public market. One can only imagine how much pent-up demand there is from mutual funds, hedge funds and retail investors for stock in this company that has established the default identity system for what will soon be over 1 billion people around the world. One could argue that the value of this resource on a macro economic basis is commensurate with that of oil (ie Exxon Mobil) or of the two primary computer operating systems (Apple and Microsoft), and that the “mature” value of Facebook in 2012 might be closer to $300b than $30b.

And yet, against the breathlessness of what might be, is the reality of what once was. All we need to do is look at the Nasdaq chart from the 1998 Russian financial crisis through the dot com bubble of 2000 to give us pause:

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Although I am not a market technician, my spider sense is tingling. The wheels of capitalism are back in motion, and liquidity is flowing from the top to the bottom of the cap structure. University endowments are trying to distinguish deal flow quality from the PayPal mafia versus the Xoogler community; Web 1.0 bankers are reuniting to capitalize on the coming Web 2.0 IPO liquidity, and startups with big ideas, hockey stick user growth, but relatively little revenue, are commanding eight figure Series A valuations.

Markets tend to overact on the way up and on the way down, so we may well see an extended period of bullishness over the coming months or even years. The Nasdaq has another 100% to go before it gets into the same trough to peak range we saw 10 years ago. The bubble needs to wait for companies like Facebook, Groupon and Twitter to transition from privately held to publicly traded before bursting. But burst it will, as it always does. Not before, however, some very fortunate entrepreneurs, investors and bankers make out with new fortunes.

In light of all this, it hadn’t occurred to me until now how uncanny my experience last Saturday night was. Tina and I ventured out from Marin into SF to join Kara Swisher and Quincy Smith for what we thought was going to be smallish dinner honoring Bob Pittman. Yes, that Bob Pittman. The one who, along with Steve Case at AOL, bought Time Warner. The one who made us all shake our heads in amazement that Monday morning ten years ago. As we walked into the back room of Tres Agaves, we quickly realized that this was no small dinner party. There had to be at least a hundred friends and colleagues milling around: Google execs, angels, VC’s, Public and startup CEOs. Everybody was enjoying the open bar and free flowing conversations. As I made my way to the back, to take a breath, there was Bob Pittman, off to the corner, looking fit as ever. The only noticeable difference was a fresh shade of sandy gray stubble matching his sandy gray hair. Every few minutes, somebody would venture up to him and shake his hand and reminisce about the last time they met. The younger startup folks seemed to have no idea who he was and were more concerned with putting together their tacos from the cart. Little did they know, however, how much their future will be shaped by his past.

Boom times for tech are here again!

April 26th, 2010   By   Filed Under: Interesting, Weird and Wonderful

Boom times for tech are here again! Serial entrepreneur Seth Goldstein’s spidey sense is tingling. Recalling the heady Monday back in January, 2000 when new media announced it was going to be bigger than old media (AOL buying Time Warner), Goldstein has a thoughtful, if not bullish post (via peHUB), about the signs that boom times are here again: Amazon’s earnings, rumors of Yahoo and Microsoft acquiring Foursquare, BusinessWeek’s piece on Zynga continuing to rake in millions from a virtual farm game, the New Yorker on the iPad and the Kindle , New York mag’s cover story Life is Tweet, and Facebook’s huge Open Graph news. “It feels like something big is about to pop,” says Goldstein. “The wheels of capitalism are back in motion and liquidity is flowing from the top to the bottom of the cap structure. . . Web 1.0 bankers are reuniting to capitalize on the coming Web 2.0 IPO liquidity, and startups with big ideas, hockey stick user growth, but relatively little revenue, are commanding eight figure Series A valuations.”

Villa Julia – Small Cardboard House

April 14th, 2010   By   Filed Under: Interesting, Weird and Wonderful

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It’s comforting to know that in these times of tough mortgages and foreclosures, you can always afford one of these stylish cardboard homes by designer Javier Mariscal. At just £155.00, you can buy a few of them, rent them out, and become mayor of your own little town. Now there’s a thought.

Using Twitter to enhance Experiential campaigns

March 31st, 2010   By   Filed Under: Interesting, Weird and Wonderful

If you have not already embraced digital to enhance and extend your brand – both in offline experiential and promotional marketing campaigns, you may feel as if the world is passing you by.

However, it’s never too late to get started, and begin harnessing the added firepower that digital activation can deliver for your events happening in the real world, in real time.

While there are a myriad of digital channels for you to consider, we believe Twitter is the single-most effective and dynamic social media engine for promoting events and generating consumer dialog around experiential marketing campaigns. One of our favorite examples of using Twitter for a consumer experiential program is the Taco Bell Truck (Link), which shares info on where it will be traveling to give out free tacos, fun trivia and news about all things tacos.

Here are some basic steps on how you can use Twitter to take your experiential marketing campaigns to the next level:

Drive the Conversation – Set up a Twitter account and commit to a regular stream of tweets (posts) about your program, and generate a simple hashtag (#) that you include on every post. Make sure to add value for your followers by providing them with interesting info about your brand and relevant offers, and encourage feedback. For larger experiential campaigns, we recommend setting up a Twitter stream that is specific to your program and separate from any general brand or company Twitter stream you may have in place. This allows followers to self-select to specifically follow updates on your events – and you can still promote this separate stream by selectively re-tweeting your posts within your other brand accounts.

We’re currently utilizing this tactic for our client Coca-Cola via the @WorldCupTrophy Twitter feed, which is being utilized to start conversations with soccer fans around the world and generate excitement about the Coca-Cola-sponsored World Cup Trophy Tour event in Houston in May.

Follow Too – Brands that just broadcast one-way information fail in effectively deploying Twitter, so be sure to listen to your followers and take time to monitor what they are tweeting about. In addition, search on your brand and other relevant terms to find conversations from users who might be interested to attend your events and follow your info. Join their conversations, directly respond to those who ask you questions and thank those to re-tweet your content.

Cross-Promote – Promote your Twitter stream via all of your other communication channels, including email, website and other social media sites like Facebook. In addition, post your account address and hashtag at your events, and offer incentives for consumers to continue following after they have attended your experience such as trivia contests, Twitter-only discounts for your products, etc.

Follow Through – Don’t think of Twitter as just a way to promote your experiential programs before they happen, also be sure to tweet during your events. Tweet photos and video of the activities, and also tweet out thanks to followers who show up. This will encourage more interaction, and allow you to gain feedback about your events in real time. It also allows followers who are not physically present to still share in the experience (further enhancements of tweet photos and video can include posting longer video clips on YouTube or even live streaming the action on sites like Ustream).

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Of course, this works both ways, as social media can be utilized to drive event participation as well. We recently executed an experiential campaign for PayPal in New York, Chicago and San Francisco called the PayPal Tweet Hunt (Click here to view photos). Consumers were encouraged to follow PayPal’s @PayPalShopping Twitter account, which made them eligible to participate in the Tweet Hunt and win prizes such as flights, jewelry, gadgets and gift cards.

Listen – After you have started the conversation on Twitter, be sure to follow where it goes. There are many listening tools that allow you to track followers, retweets of your posts and direct mentions of your Twitter account name or related hashtags. All of these metrics can be measured and tracked, and can be used to build a scorecard for how your Twitter activity drives additional connections with consumers around your events.

One of the advantages to Twitter is that it is extremely easy to get started. Plus, it’s free.

We’ve even given you a head start. Just follow these simple suggestions to begin extending your brand’s offline experiential and promotional marketing campaigns into social media.

Web 2.0 Expo NY: Gary Vaynerchuk (Wine Library), Building Personal Brand Within the Social Media Landscape

March 29th, 2010   By   Filed Under: Interesting, Weird and Wonderful

Although this video is from 2008, we love the passion that Gary has about doing what you love. We’re not saying it’s that easy, but we find him very inspirational.

Giant Photography Experiential Campaign to Promote the Samsung NX11 Camera

March 18th, 2010   By   Filed Under: Interesting, Weird and Wonderful

Another example of great experiential activity

Steve Jobs and the Economics of Elitism

March 3rd, 2010   By   Filed Under: Interesting, Weird and Wonderful

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The more, the better. That is the fashionable recipe for nurturing new ideas these days. It emphasizes a kind of Internet-era egalitarianism that celebrates the “wisdom of the crowd” and “open innovation.” Assemble all the contributions in the digital suggestion box, we’re told in books and academic research, and the result will be collective intelligence.

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Yet Apple, a creativity factory meticulously built by Steven P. Jobs since he returned to the company in 1997, suggests another innovation formula – one more elitist and individual.

This approach is reflected in the company’s latest potentially game-changing gadget, the iPad tablet, unveiled last week. It may succeed or stumble but it clearly carries the taste and perspective of Mr. Jobs and seems stamped by the company’s earlier marketing motto: Think Different.

Apple represents the “auteur model of innovation,” observes John Kao, a consultant to corporations and governments on innovation. In the auteur model, he said, there is a tight connection between the personality of the project leader and what is created. Movies created by powerful directors, he says, are clear examples, from Alfred Hitchcock’s “Vertigo” to James Cameron’s “Avatar.”

At Apple, there is a similar link between the ultimate design-team leader, Mr. Jobs, and the products. From computers to smartphones, Apple products are known for being stylish, powerful and pleasing to use. They are edited products that cut through complexity, by consciously leaving things out – not cramming every feature that came into an engineer’s head, an affliction known as “featuritis” that burdens so many technology products.

“A defining quality of Apple has been design restraint,” says Paul Saffo, a technology forecaster and consultant in Silicon Valley.

That restraint is evident in Mr. Jobs’s personal taste. His black turtleneck, beltless blue jeans and running shoes are a signature look. In his Palo Alto home years ago, he said that he preferred uncluttered, spare interiors and then explained the elegant craftsmanship of the simple wooden chairs in his living room, made by George Nakashima, the 20th-century furniture designer and father of the American craft movement.

Great products, according to Mr. Jobs, are triumphs of “taste.” And taste, he explains, is a byproduct of study, observation and being steeped in the culture of the past and present, of “trying to expose yourself to the best things humans have done and then bring those things into what you are doing.”

His is not a product-design philosophy steered by committee or determined by market research. The Jobs formula, say colleagues, relies heavily on tenacity, patience, belief and instinct. He gets deeply involved in hardware and software design choices, which await his personal nod or veto. Mr. Jobs, of course, is one member of a large team at Apple, even if he is the leader. Indeed, he has often described his role as a team leader. In choosing key members of his team, he looks for the multiplier factor of excellence. Truly outstanding designers, engineers and managers, he says, are not just 10 percent, 20 percent or 30 percent better than merely very good ones, but 10 times better. Their contributions, he adds, are the raw material of “aha” products, which make users rethink their notions of, say, a music player or cellphone.

“Real innovation in technology involves a leap ahead, anticipating needs that no one really knew they had and then delivering capabilities that redefine product categories,” said David B. Yoffie, a professor at the Harvard Business School. “That’s what Steve Jobs has done.”

Timing is essential to make such big steps ahead. Carver Mead, a leading computer scientist at the California Institute of Technology, once said, “Listen to the technology; find out what it’s telling you.”

Mr. Jobs is undeniably a gifted marketer and showman, but he is also a skilled listener to the technology. He calls this “tracking vectors in technology over time,” to judge when an intriguing innovation is ready for the marketplace. Technical progress, affordable pricing and consumer demand all must jell to produce a blockbuster product.

Indeed, Apple designers and engineers have been working on the iPad for years, presenting Mr. Jobs with prototypes periodically. None passed muster, until recently.

The iPad bet could prove a loser for Apple. Some skeptics see it occupying an uncertain ground between an iPod and a notebook computer, and a pricey gadget as well, at $499 to $829. Do recall, though, that when the iPod was introduced in 2001, critics joked that the name was an acronym for “idiots price our devices.” And we know who had the last laugh that time.

Entrepreneurs take their inspiration from Minority Report

February 17th, 2010   By   Filed Under: Interesting, Weird and Wonderful

To describe futuristic technology, writers often reference Minority Report, the 2002 Spielberg movie set in 2054 with Tom Cruise as a special officer who has his unit’s crime-predicting technology turned against him.

Now, as the New York Times reports, a company named Oblong Industries is making one of the technologies used in the movie – a gesture-activated interface – a reality.

In fact, the team at work on the device is the same team that built the interface for the movie itself. During a demo at the TED conference, participants watched Oblong founder John Underkoffler manipulate a series of images on a screen in any direction he wanted.

“I think in 5 years time, when you buy a computer, you’ll get this,” Underkoffler told the Times.

g-speak overview 1828121108 from john underkoffler on Vimeo.