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The Facebook Effect

May 11th, 2010   By   Filed Under: Uncategorized

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Just who is the face behind Facebook? It’s the face of man who’s a savvy dealmaker, a confident businessman, and a brash leader – but it’s also the face of a man who’ll sob hysterically in the men’s bathroom after a meeting.

Meet Mark Zuckerberg, the coding wunderkind from Harvard who turned the concept of the annual booklet of incoming college freshmen into a game-changing digital empire. The Facebook CEO’s story is fraught with emotion, inspiration and determination – with a sprinkling of college geek humor.

In released excerpts from Fortune contributor David Kilpatrick’s soon-to-be-released book “The Facebook Effect,” Zuckerberg is a Harvard prodigy who shows moments of extreme maturity while creating the social networking juggernaut before being able to legally rent a car.

Kilpatrick, who had total access to his subject, portrays Zuckerberg akin to the Val Kilmer character in the 1985 teen classic movie “Real Genius.” Brash, confident with a propensity to wield a fencing foil about the room when he wanted to make a point, Zuckerberg is all ego and bravado in pajama pants.

Before the mega-corporations came calling, Zuckerberg lived in Palo Alto, Calif., with seven male friends in an environment that was more dorm than deluxe. There were parties, there was beer, there was college humor.

The house mascot was Tom Cruise, according to the excerpt. “Pretty soon the resident nerds were naming their computer servers after characters in Tom Cruise movies: “‘Where’s that script running?’ ‘It’s running on Maverick.’ ‘Well, run it instead on Iceman, I need Maverick to test this feature.’”

Zuckerberg and cohorts would insert lines from “Top Gun” into the burgeoning Facebook site. In a likely nod to Dave Chappelle he printed up a version of his business card with the title “CEO … b**tch.”

Yet Kilpatrick’s excerpts show a young man of amazing maturity and business acumen. Zuckerberg handles a private jet ride on a Gulfstream V with a hard-driving MTV executive with a combination of thrilled disbelief and the ability to hold his cards close to his chest.

Zuckerberg is also portrayed as a young man bound by ethics. In a key meeting with the venture capital firm Accel that would exponentially increase Facebook’s worth, Zuckerberg leaves the table and bursts into tears in the men’s room. He is in agony because he has already made a deal with Washington Post scion Donald Graham and does not want to renege on their honorable, but less profitable deal.

“Graham was disappointed, but he was also impressed. “I just thought to myself, ‘Wow, for 20 years old, that is impressive – he’s not calling to tell me he’s taking the other guy’s money. He’s calling me to talk it out.’ ” Graham knew that even his first offer was very high for a company so tiny and so young. “Mark, does the money matter to you?” Graham asked. Zuckerberg said it did. It could, he went on, be the one thing that could prevent Facebook from going into the red or having to borrow money. “Mark, I’ll release you from your moral dilemma,” said Graham. “Go ahead and take their money and develop the company, and all the best.” For Zuckerberg it was a huge relief. And it further increased his respect and admiration for Graham. (Zuckerberg eventually asked the publisher to take a seat on the Facebook board.)

Zuckerberg, now 26, now has a nearly $5 billion stake in Facebook.

“Unless I feel like I’m working on the most important problem I can help with, then I’m not going to feel good about how I’m spending my time,” he says. “And that’s what this company is.” The ultimate payday is not a priority. Changing the world is.”

US Projected Retirement Age Rises

April 27th, 2010   By   Filed Under: Uncategorized

US workers’ projected retirement age has risen over the past 15 years, with more than a third of people today saying they will retire after age 65, compared with 12% in 1995, according to a poll from Gallup. The research marks the first time Gallup has recorded more people saying they will retire after age 65 than before that age.

‘It seems that we are in tune with the US on this one. The UK Government and many of the workforce wants to let people work for later on in their lives. This makes real sense – all that knowledge is passed on and it’s a fact that working keeps people healthier both mentally and physically and gives them a sense of being part of the community and a feeling that they are contributing to society. Roll on the day when there is no retirement age at all, but merely not work ‘til you drop, but choose when to stop!’ Sarah Johnson, Divisional Director, Dylan* London.

Driven to Distraction

April 14th, 2010   By   Filed Under: Uncategorized

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I think of myself as wildly ambitious and unapologetically lazy. Though we’ve all heard about the good things that come from ambition, laziness gets a bad rap. That’s unfortunate. I can attribute a healthy chunk of my success to the positive returns of laziness. Laziness has the best ROI in the business.

Let’s start at the beginning. I launched my first real company, a Web design company called Spinfree, in 1996. It was a solo show: just me, a desk in my apartment, and some self-taught mediocre Web design skills. But it was all I needed. The jobs rolled in, and my clients were happy. I could pay the bills, stash away some savings, and work when and where I wanted.

But I wasn’t happy. Rather than building confidence, I was accumulating doubt. As my business expanded, I grew nervous and self-conscious. I began to feel as if my accomplishments weren’t enough, that I had to take things to “the next level.” I thought if I didn’t get there fast enough, I’d be bowled over by the competition.

When I bid on projects against larger design firms, I started saying “we” instead of “I” in an attempt to sound bigger. The proposals submitted by my rivals were long and shiny, so mine had to be longer and shinier. I even began badmouthing the competition — people I’d never met. That’s ugly.

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The thing is, I didn’t need to do any of these things. I thought I did, but I didn’t. I was inventing problems. I was making things hard on myself.

How did I figure this out? Laziness. I got tired and let down my guard and wound up learning something important about myself: I love work, just not hard work. I think hard work is overrated. My goal is to do less hard work. And what’s hard? Acting like someone else, writing elaborate proposals I don’t believe in, and flinging mud at the competition. That’s hard and horrible work.

So I put my laziness to work for me. Instead of long proposals, I wrote short ones. Instead of worrying about competitors, I ignored them. And here’s what happened: My company got more work. I found better clients. I slept better. I woke up better. I was happier. And, most of all, running a business became a lot easier.

Fifteen years later, this continues to be the most important lesson I’ve learned as an entrepreneur: Most of the stuff you agonize about just doesn’t matter. Truth is, things are pretty easy and straightforward — until you make them hard and complicated.

This is the ethos that drives what we do at 37signals, the company I co-founded in 1999. We make simple Web-based collaboration software for small businesses and groups. We have millions of users — and millions in profits — but we’re just 16 people. We don’t act any bigger or smaller. We don’t put on airs. We just are who we are.

We don’t worry much about what the competition is doing. We don’t worry about growing pains we don’t have yet. We don’t spend time on five-year plans and forecasts, because in my experience, they just don’t matter.

We invent software, not problems. Real problems will find you; you don’t need to invite fake ones to dinner.

Yet that’s precisely what many business owners do. I spend a lot of my time speaking with entrepreneurs and entrepreneurs-to-be. They e-mail me, call me at the office, hit me up on Twitter, or introduce themselves at conferences and events. And for the most part, they have one thing in common: They’re scared. Worried. Insecure. Just like I was.

It’s easy to see why. Conventional business wisdom breeds paranoia. If you don’t get big fast, you lose. If you don’t obsess about the competition, you will be crushed. If you don’t make long-term plans, you’ll be staggering in the dark.

Come on. Conventional wisdom is tired, upset, groggy, scared, and a pain in the ass to work with. It doesn’t have to be like this.

Instead of spending your time worrying about what could, might, or may happen, spend your time on what matters now. Are your customers thrilled with your service today? Is your inbox flooded with word-of-mouth referrals today? Do your employees love their jobs today? Can people find what they’re looking for on your website today? Be honest with yourself. If the answers aren’t satisfactory, then I’d suggest that you truly have something to worry about — no matter how beautiful and comprehensive your business plan is.

Tomorrow. Eventually. Next quarter. Next year. Five years from now. Exit strategy. Throw these words away. They don’t matter. Today is all you have in business. Tomorrow is just today again. Next week? Seven todays in a row. A month isn’t 30 days. It’s 30 todays.

I’m not suggesting you stop thinking about the future. I’m telling you to stop stressing about it. Go on, get lazy.

Jason Fried is co-founder of 37signals, a Chicago-based software firm, and co-author of the book Rework, which was published in March. This is his first column for Inc.

15 Ways to Be More Productive

March 12th, 2010   By   Filed Under: Uncategorized

1.

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Skip Meetings
Meetings are a waste of time unless you are closing a deal. There are so many ways to communicate in real time or asynchronously that any meeting you actually sit for should have a duration and set outcome before you agree to go

2.

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Live by the “Two-Pizza” Rule
“Interaction should be constant, not crammed into meetings once a week. You just turn around in your chair and bounce an idea off one of the other 10 people in your office. Keep the floor plan open so people can talk to each other. As the company gets bigger, keep dividing it into smaller and smaller groups. Follow Jeff Bezos’s two-pizza rule: Project teams should be small enough to feed with two pizzas. At lunch, we don’t have meetings unless absolutely necessary. When I used to have meetings, though, this is how I would do it: There would be an agenda distributed before the meeting. Everybody would stand. At the beginning of the meeting, everyone would drink 16 ounces of water. We would discuss everything on the agenda, make all the decisions that needed to be made, and the meeting would be over when the first person had to go to the bathroom.”

3.

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Answer the Phone
“Communication is key. I call the CEO or chairperson of every one of my major clients every day. I like the directness of phone conversations; you don’t miss things the way you do with e-mail. I also carry my cell phone around the building, and my employees do as well. We have a rule: I answer their calls and they answer my calls. Also, cut down on sleep. Why would you sleep when it’s time to live? Sleeping isn’t living. You sleep when you die. I get up at 3:30 every morning and I’m at the gym by 4. Then I ride 25 miles on my bike before breakfast. Being in shape is what gives me energy.”

4.

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Organize Your Daily Interruptions
“My executive assistant, Haley Carroll, e-mails me a daily memo, which I read after I go home every night. It’s in four parts, and the first part is my next day’s schedule. Then comes a list of questions that cropped up during the day — maybe someone wants to know whether I have feedback on the new Hudson Yards Catering logo. She aggregates them so she doesn’t have to interrupt me repeatedly during office hours. I’ll respond to those right away. The third part of the e-mail is FYIs: information I don’t have to act on but might like to know. Maybe my mother called to make a reservation for her neighbor next week at Blue Smoke. Or there might be a change in my schedule. Finally, there is a section of longer-term reminders. I promised to write a blurb for a friend’s book. I want to plan a vacation, so I need to check on my kids’ school schedules. We started the memos only last year, and I don’t know how we managed without them. I care about the details. This way, I don’t worry that I’m missing anything.”

5.

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Always Be Interviewing
“I used to think business was 50 percent having the right people. Now I think it’s 80 percent. The best way to be productive is to have a great team. So I spend more time than most CEOs on human resources. I carry a little notebook with the names of 35 or 40 people in the company, and every week I look at it to make sure I’m in touch with everyone. The top eight or 10 people I’m going to see automatically. But there are always 20 or 30 people who are up-and-comers or one or two levels down, and I wan them to know I’m paying attention. Once a quarter, I go through my list of contacts-a couple of thousand of them-to see if there’s anyone I should be reaching out to about a job. Intensive as all of this is, I ultimately save time, because I can delegate with confidence.”

6.

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Hire for Flexibility
“Zipcar challenged us to think about how we could use a car on an hourly basis instead of a daily basis. I’d like to challenge business people to think about what they would do if they could have talent on demand. Hiring contractors is more cost-efficient than hiring people full-time and less time-consuming than doing it yourself because you can hire an expert for whatever task you need to accomplish.”

7.

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Rank Items on Your To-Do List
“Make the next day’s “to do” list before you leave the office. Rate each item A, B, or C based on its importance, and work on A items first. The productiveness of any meeting depends on the advance thought given the agenda, and you should never leave a meeting without writing a follow-up list with each item assigned to one person. And go outside. All the big ideas are on the outside. You’ll never have a creative idea at your desk.”

8.

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Use E-mail to Document
“When scheduling travel and social activities, I like to communicate plans through e-mail to both family and colleagues to keep an easy record of correspondence rather than relying on a possibly hurried conversation.”

9.

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Use a Wiki to Capture Ideas
“A lot of productivity is capturing ideas. I use a wiki-it’s more valuable than e-mail for running a company-and I have a page for every person with whom I interact frequently.”

10.

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Be Extra-Productive During Off-Hours
“I get almost as much done outside normal office hours as during them. I’ll interview people on Saturdays, late at night, early in the morning. If I’m trying to solve a particularly difficult problem, I’ll come in on the weekend, when there’s less going on, and spend a day focusing on it. I read technology manuals and watch video tutorials late at night. During start-up, I think you have the choice of being productive or having a social life, and I’ve choosen being productive.”

11.

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Shrink Your Mental Deadlines
“If I think something is going to take me an hour, I give myself 40 minutes. By shrinking your mental deadlines, you work faster and with greater focus. I also schedule time every week on my calendar for quiet, concentrated PowerTime where I only work on my most important activities. A “Stop Doing” list is as important as a “To Do” list. A “To Do” list is easy, you just keep adding to it and the more you have on it, the more important you may feel. But “Stop Doing” is more difficult because you have to give up some things.”

12.

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Always Save Time to Exercise
“With the exception of one or two days a year, I work out every single day. Fitting a workout into the work day reduces stress, keeps you healthy, and is great for getting “alone time” to work out business and personal problems. When someone asks for a non work-related meeting, see if they are up for doing the meeting while running or biking together. Work out at lunchtime and then eat at your desk.”

13.

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Schedule Time to Focus on the Big Picture
“For me, a big part of productivity is being agile. I like to leave a lot of blocks in my day open. On an average day, I’m only 50 percent scheduled, though occasionally it gets as high as 80 percent. That’s imperative, because often something comes up out of nowhere. Recently, for example, an important new partner came to the office and unexpectedly brought the CEO. The team came to me and said, “Oh, my God; their CEO came. Do you have a window this afternoon?” I had a window. And at the end of the hour the CEO and I spent together, we’d identified new markets and positioned the company to be a global as well as domestic partner. If I have a free block and nothing presents itself, I catch up on industry reports, self-education, and big-picture thinking. In a packed schedule, those things can get neglected. They shouldn’t be.”

14.

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Avoid Multitasking
“Don’t multitask. Multitasking is something we all do these days. The problem is our brains just aren’t cut out for it. When you multitask, you’re interfering with your brain’s ability to perform at max-capacity. Yes, you can walk and chew gum at the same time. You can fold laundry while talking to a friend on the phone. Clowns can ride a unicycle while juggling brightly colored balls. These are role tasks that don’t demand a lot of brain power. But in most cases, multitasking=lesstasking. When you make those shifts from one context to another, you risk dropping things from your short-term memory. Do one thing at a time, minimize context shifts, maximize brain power!”

15.

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Review Your Productivity at the End of the Day
“The most difficult aspect of being a CEO is you driving your day, and not letting the day drive you. By looking through tasks each morning and resolving to allocate the time to concentrate on the CEO priorities, the actions only the CEO can take to move the company forward, you can keep your eye on moving the company forward. At the end of the day, I always checked whether I had taken action on my top three priorities. If the answer was “no,” I stayed in the office until I made progress on them.”

Phil for Haiti!

March 10th, 2010   By   Filed Under: Uncategorized

On Sunday the 7th of March 2010, our own Co-founder Phil took part in the Paris Half-Marathon in aid of the Haiti earthquake.
Phil sprinted alongside 22,000 fellow runners on a 21,097 kilometre race through the streets of Eastern Paris. The weather was not in his favour unfortunately, with cold, wet and windy conditions.

Despite the set backs, Phil ploughed through, starting at the “Esplanade du Château de Vincennes” and finishing at the same point, with a brilliant time of 1 hour 46 minutes.
With our Account Manager Maddie currently taking part in the Big Cycle Challenge in India, we have been provided with inspiration for us all to get involved in the bigger picture.

Well done Phil!

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Inspiring Quote of the Day

February 2nd, 2010   By   Filed Under: Uncategorized

We are all better than we know; if only we can be brought to realise this, we may never again be prepared to settle for anything less.

Kurt Hahn, Co-founder of Outward Bound

11-Year Old Writes iPhone Drawing App and Donates Proceeds To Children’s Hospital

January 25th, 2010   By   Filed Under: Uncategorized

He may not be the youngest kid to write an iPhone app, but 11-year old Cameron is wise beyond his years. He is donating a substantial part of the proceeds from his drawing app iSketch to the Mattel Children’s Hospital UCLA.

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Writing to Crunchgear, Cameron’s father explains the situation:

My son Cameron is 11 years old and, last year, he had a medical problem that prevented him from participating in the physical activities he otherwise enjoys. (He is nearly fully recovered.) During that time, Cameron became interested in computers, and he began to read anything he could get his hands on. He watched Stanford University professors on iTunes, scoured the web for articles on programming and taught himself several different programming languages. (Neither my wife nor I have any idea how to program.)

Cameron began to focus on the iPhone and iPod touch devices as the “apps” offered for sale for use on those devices seemed really cool to him. He began to work on a few different apps. After completing some summer camps on programming and continuing to read and learn, Cameron finalized an app, which he calls iSketch, and submit it to Apple. The app, which is a painting/drawing program, was approved by Apple for sale on its App Store in December. (He has since updated it several times..)

Inspired by the care he received at Santa Monica-UCLA Medical Center and Orthopaedic Hospital, Cameron has dedicated a substantial portion of the proceeds from his sales to purchase entertainment and electronic items for Mattel Children’s Hospital UCLA’s Child Life/Child Development programs in Westwood and Santa Monica so that pre-teens and teens will have additional age-appropriate options available to them during their Hospital stays. Cameron’s sales so far have been good, but he hopes to accelerate them so that he can donate even more to the Hospital.

source: www.gizmodo.com

Students working in term-time and holidays

January 21st, 2010   By   Filed Under: Uncategorized

We often get asked by student Mashers about their tax status and we are not surprised in the slightest that you are confused. We are too but we do have some clarity on it so that you can plan accordingly.

In a nutshell -  if you are a registered student and have completed a P38S tax form and you ONLY work in Summer, Xmas and Easter holidays then you don’t get taxed at source.

However if you do ANY work outside of holiday periods then this cancels out the tax free status and you will be taxed at source on ALL earnings throughout the year.

harsh we know…but the law.

Please also bear in mind though that you will have be able to get your tax back on all earnings under £6475.00 if we are your main employer and therefore will be eligible for a tax-rebate at the end of the year after you receive your P60 confirming the amount.

and now from the horse’s mouth…the Inland Revenue…zzzzzzzz

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“There are special rules about tax for students who only work in the Easter, summer, and Christmas holidays. These special rules do not apply if you also work at other times. If you work at other times, the special rules will not apply to any of your earnings, from holiday work or other work.

So if you are a student, and you do paid work in term time, the special rules will not apply to you. The normal rules for tax and National Insurance will apply to all your earnings, (term time and holidays) in the same way that they do for other people who are not students.

Working as an employee in term time and the holidays

Income Tax

If you had a previous job, your employer gave you a form P45 when you left. Give this to your new employer.

If you have no form P45, or you left your last job in an earlier tax year, you will need to complete a form P46  instead. Your new employer will provide this form.

Your new employer will use the form P45 or P46 to find out your tax code from the HM Revenue & Customs (HMRC). Using the tax code, your employer can work out correctly any tax you must pay.

If you have more than one job at the same time, you should contact the HMRC to get a different tax code for your second job.

You will only have to pay tax if you earn more than £6,475 in the tax year (6 April 2009 to 5 April 2010). This works out as £125 a week, or £540 a month. The tax code and the Pay As You Earn (PAYE) system spread any tax due across the year as evenly as possible. In this way, if you work throughout the year, you will pay the right amount of tax. If you give up work part way through the year, a refund may be due.

National Insurance Contributions (NICs)

You pay the same NICs whether or not you are a student. Your employer will deduct NICs from your pay if they are due.

NICs will be due for any week in which your gross pay (before deductions of tax and so on) is between £110.01 to £844 per week (£476 and £3,656 a month).

NICs are due on your pay for the week or month, so you will not get a refund if you stop working part way through the tax year.

Working as a self-employed person while you are a student

There are no special tax rules for you if you are a student and also self-employed. You will be treated in the same way as other self-employed people.

You must tell the HMRC if you start working as a self-employed person. Do this by ringing the helpline for the newly self-employed on 08459 15 45 15. You must do this within three months of starting to be self-employed to avoid paying a penalty.

Later, we will send you a tax return, on which you will declare your earnings from being self-employed.

For the full breakdown of details please click on the following link:

http://www.hmrc.gov.uk/students/work_in_term_and_hols_9_1.htm

Self-Employed versus Employed

January 20th, 2010   By   Filed Under: Uncategorized

We are often asked why we pay our Brand Ambassadors on a P.A.Y.E (employed) basis and we understand that it is a grey area for many as different agencies have varying approaches to the legislation.

The below guidelines are taken from the Inland Revenue website and will help you (The Mashers) to understand your employment status with us.

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In most cases your employment status will be straightforward. In general terms, you are employed if you work for someone and don’t have the risks of running the business.

You are self-employed if you are in business for yourself and are responsible for the success or failure of that business. To help you check your employment status, answer the following questions.

These also apply if you are a casual or part-time worker. If you have more than one job the same questions apply for each job.

Employed – if you answer yes to most of the questions you are likely to be employed:

• Do you have to do the work yourself?
• Can someone tell you where to work, when to work, how to work or what to do?
• Can someone move you from task to task?
• Do you have to work a set number of hours?
• Are you paid a regular wage or salary?
• Can you get overtime pay or bonus payments?
• Are you responsible for managing anyone else engaged by the person or company that you are working for?

Self-employed – if you answer yes to one or more of the questions you are likely to be self-employed.

• Can you hire someone to do the work, or take on he
lpers at your own expense?
• Can you decide where to provide the services of the job, when to work, how to work
and what to do?
• Can you make a loss as well as a profit?
• Do you agree to do a job for a fixed price regardless of how long the job may take?

If you can’t answer yes to any of the above questions, you are still likely to be self-employed if you can answer yes to most of the following questions.

• Do you risk your own money?
• Do you provide the main items of equipment (not the tools that many employees
provide for themselves) needed to do the job?
• Do you regularly work for a number of different people and require business set up
in order to do so?
• Do you have to correct unsatisfactory work in your own time and at your own expense?

For more information please go to:

http://www.hmrc.gov.uk/leaflets/es-fs1.pdf

Top tips for 2010…

January 14th, 2010   By   Filed Under: Uncategorized

As we enter the New Year, here are seven ways to overhaul your life.

1. Find your focus. A life overhaul is usually unnecessary and unrealistic. Establish priorities by imagining yourself a year from now, happy and fulfilled. How do you spend your time? How is it different from today? Identify changes that lay a path to the new way, and concentrate solely on them.

2. Speed through the cycle. For Gestalt psychiatrist Fritz Perls, making a change involves moving through four stages: doing, contemplating, planning and experimenting. Locate yourself in the cycle and take action to progress. Too busy ‘doing’? Take a day off to think. Aimless contemplator? Write a plan.

3. Break it down. Avoid paralysis by turning your long-term vision (‘I’ll make a success of this business’) into manageable, short-term goals (I’ll call 10 lapsed clients by the end of today’).

4. Up the pressure. Share your plan with colleagues, friends and family and ask them to keep tabs on your progress. Skipping a training course won’t be so tempting if your pride is at stake.

5. Remember why. Whether it’s the impulses you’re now satisfying (independence, challenge), the strengths you’re building (leadership, courage), or the passions you’re exploring (politics, the arts), there are reasons you made a change. When the going gets tough, don’t forget them.

6. Learn from the greats. Identify people who achieved what you want to and plot your path against theirs. Too late to change? Emulate Colonel Harland Sanders, who made his new start (and fortune) at 65. When a motorway development shut his service station, Sanders shunned retirement to secure investment in his fried chicken recipe – and KFC was born.

7. Think back. One you’ve settled into the new way, reflect on lessons learned. Write down how you overcame challenges, what skills you developed and how you’d do it differently next time. Use it to make future fresh starts swift and stress-free.

SOURCE::

http://www.managementtoday.co.uk/newsalerts/dailynews/news/975295/Route-Top-Seven-ways-fresh-start/?DCMP=EMC-Daily%20News