Campaign - Part 2

The Dylan Blog

Posts Tagged ‘campaign’

Should a Church do Experiential Marketing or any Marketing?

July 30th, 2009 By greg Filed Under: Interesting, Weird and Wonderful

Should a Church do Experiential Marketing or any Marketing?

Written by Daniel Herndon on July 28th, 2009

I was posed an interesting question first as a comment to a blog a few months ago and then again this week… Does Current Church Do Experiential Marketing? Should Current Church do Experiential Marketing?

Should a church spend money on advertisement? Should they seek to market themselves (like a business)?

Some would say that churches should NOT do “marketing”. They should only serve the community, and I will admit up front that I am (mostly) of this persuasion. Why spend money on promoting your assembly when you can use those resources to help those in need?

For background: I attend Current Church in Franklin, IN. Current Church is also the ‘parent’ and host of “The Gear”, a music venue that every weekend has performances from bands of all types, all persuasions, from all over the country and patrons of many walks of life. It is a welcoming environment for everyone regardless of their beliefs.

So to the question, does Current do experiential marketing? I would say yes…without trying. The Churches goals are to reach people and make a positive difference in their life and give them a place to turn for answers. The core audience is people from the age of 18 to 32 at Current. The Gear music venue provides an environment for this segment of society. Indianapolis (and Franklin) needs places where people can find community, as well as a positive environment. A place to connect, a place to engage. A place where young adults have a person to talk to, and place where “those on the fringe of society” can fit in and feel welcome. The Gear provides that.

By this, serving a simple need in the community, people are exposed to what Current offers. The next level of community… a family, and a purpose. The Gear is creating a platform for people to come without being sold on any ideologies, yet they have the opportunity to experience the fervent message and care that Current has freely received and freely gives. This is not a marketing plan, yet it is indeed experiential marketing.

What do you think?

Daniel Herndon | redwall LIVE Marketing

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Understanding the Challenge > 1

July 2nd, 2009 By greg Filed Under: sMashing News

As part of our ‘Understanding the Challenge’ initiative, all of the internal team have committed to working on a number of our live campaigns over the course of this summer. The ambition for the project is to gain greater understanding and empathy for the challenges faced by our Mashers in the field and as a result of this new experience, gain greater insight which we hope will further fuel the innovation aspirations of the business for 2009.

We are continuously hunting for ways to improve and refine the staffing process and believe that this initiative will effectively aid us in this endeavour.

Understanding the Challenge 1 > Our first person to jump at the challenge was our very own Talent Manager, Gregorious the Gentle.

We conducted a quick interview with him post activity;

What was it like being down in the trenches?

I really enjoyed it. I think I got lucky in a way with the job I was given. Being in a positive environment like John Lewis in Kingston certainly beats leafletting in the rain on a dodgy street corner!

What was the biggest surprise for you?

Many ‘Mashers’ feed back to me that working alone is the kind of job they would rather avoid and I can completely understand after this experience. I’m the kind of person who thrives on being around people; be it colleagues, peers etc so working alone was a whole new concept for me. I suppose the biggest surprise to me was how easy it was to speak to people and how many responses I got and yet how few sales I was able to conclude on! (am not bitter…honest!!)

What was the hardest part of the job?

This was a Sales Job – no question. I couldn’t have had more conversations with consumers or demonstrated the coffee machine more in the time but it was such a complex challenge convincing the shoppers to buy a machine there and then.

What insight have you gained as a result of this?

I suppose I’ve realised the importance of practicing what we preach. The need to be on-brand in terms of appearance, punctuality, product knowledge, demeanour and attitude really couldn’t be more apparent in an environment like John Lewis where ALL the employees are employed on their ability to retain absolute standards on all these alements too.

Would you do it again!?

Absolutely. I honestly got a real buzz from it and was intrigued to see and sense the various consumer responses to what was an amazing brand and coffee machine. Consumer behaviour and psychologies have always interested me and this provided great insight into the various behaviours. Who knows, next time I might actually sell a few more…

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Golden Times at Mash

June 16th, 2009 By greg Filed Under: Mash in the Media

This is a great week down at Mash Towers. After 4 years of hard endeavour, thousands of hours of hard graft and a lot of standing on soap boxes and talking about how our industry needed to change, we have won our first GOLD award for excellence. The ISP Award for Service Partner of the Year 2009 is in recognition of our added value partnership with our client BMT and all of the dedication and focus that has gone in to delivering the hugely successful School Foods Trust campaign.

We are passionate advocates of great promotional staffing, disciples of excellence and real supporters of change through innovation in our sector. We are immensely proud to have been recognised with this award and want to thank all of our fantastic clients, partners who have had the foresite to allocate their staffing fulfilment to us as their specialists and work with us as partners rather than clients, thereby providing the dynamic that has enabled us to innovate and perpetually improve our product and service offering. We would also like to send a huge thanks to our wonderful book of brand ambassadors, our Mashers. Through their dedication and commitment to our business, they have enabled us to over deliver on our campaigns, raising the bar in staffing fulfilment and adding substance and credibility to our ‘excellence in staffing’ mantra.

Thank you one and all!

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And flying the Yorkshire flag for Mash…

May 13th, 2009 By greg Filed Under: Brand Champions

Yorkshire Brand Champion :: Rowena Finn

We often talk of the opportunity to grow with Mash and Rowena is a classic example of someone who has forged a successful path with Mash.

Rowena responded to a Mash job advert on her University Careers Job Site, attended a group interview in Sheffield and went on to complete a variety of Brand Ambassador assignments. Her attention to detail and ability to take the lead were quickly spotted and she naturally fell into some challenging Team-Lead/Event Management roles which she completed with aplomb and professionalism.

Rowena is now our Brand Champion for Yorkshire and someone who completely understands the values associated with working for Mash and we’re delighted she is flying our flag.

Rowena herself sees the role’s imporance as “to assist MASH in reaching out to top class guys n gals and to get them to believe and deliver”

She’s not a politician but if she was, she’s confident that we would not be experiencing the current credit crunch…….

It’s positivity like that that sets our Brand Champions apart.
Look out for Rowena running a Yorkshire Recruitment Day near you soon

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The recession enriches….

April 29th, 2009 By greg Filed Under: Our Thoughts

Despite the shrinking market place, the tightening of belts, reduced margins, profit warnings and hysterical doom mongering, this economic bobsled has delivered the greatest growth period in terms of innovation and product enhancement that our business has seen since inception 4 years ago.

They say that in good times businesses get richer and in bad times they get better. Having forsaken the riches, the pay off has been huge leaps in quality as we finally find that much sought after 20% excess time that can be leveraged to work ‘on the business’ rather than in it. As a result, and in a strange twist of fate, the huge flux that we’ve all experienced over the last 6-12 months has in effect improved our business and set us up to deliver more innovative staffing solutions, a leaner and fitter business and ultimately, a stronger partnership offering to our clients.

Our industry, tactical staffing, is suffering just as our clients suffer, budgets continue to be slashed and burned, and the pipeline is no longer a reliable indicator of revenue for the coming months. We have reached a stage in the cycle where some suppliers within the space are starting to resort to survival pricing, costing activity at any price to win the business, and as a result damaging the value perception with clients and putting further pressure on the earning capacity of the field staff who continue to experience frozen pay rates.

The staffing agencies who are resorting to such drastic price cutting have clearly exhausted their quality driven proposal and as a result, clients should be wary of these agencies delivering the ‘cheapest service’ as opposed to the ‘best value’.

The quality providers within the industry appear to be faring relatively well, considering, and the agencies who look to innovate and continue to strive to deliver additional value rather than pure cost cutting, will manage through this recession whilst retaining their quality proposition. For Mash, our driver for this year is ‘excellence’, capitalising on the 20% time to further enhance our service offering, leverage the goodwill that we have built with our field staff community and further strengthen our partnerships. As the economy recovers and our partners start to grow once again, we’ll prosper in turn, delivering a greater partnership offering and operating in a space where only the strong will be left standing.

Leyton Ede, Client Services Director, Mash Marketing Ltd

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Slow Down London

April 22nd, 2009 By greg Filed Under: Interesting, Weird and Wonderful

Slow Down London Week is coming!

Slow Down London is a new project to inspire Londoners to improve their lives by slowing down to do things well, rather than as fast as possible. There are some great events on over the week encouraging people to look at our beautiful city in all its splendour and glory.

http://slowdownlondon.co.uk/category/events/

The Slow Down London campaign will hold a festival (24 April – 4 May 2009) offering activities and inspiration, through working with a range of partners. It will give Londoners a chance to explore slow music and arts, to try meditation and yoga, to sample slow food and crafts, to discover ‘slow travel’ in our own city, to debate ideas about time and pace, and to find our own ways to challenge the cult of speed and to appreciate the world around us. You can view the full event programme here:

slow-down-london-events-programme

The campaign also hopes to create longer-term networks and opportunities for trying life at a slower pace and enjoying improved quality, creativity and wellbeing.

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