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Posts Tagged ‘Dylan’

US Projected Retirement Age Rises

April 27th, 2010   By   Filed Under: Uncategorized

US workers’ projected retirement age has risen over the past 15 years, with more than a third of people today saying they will retire after age 65, compared with 12% in 1995, according to a poll from Gallup. The research marks the first time Gallup has recorded more people saying they will retire after age 65 than before that age.

‘It seems that we are in tune with the US on this one. The UK Government and many of the workforce wants to let people work for later on in their lives. This makes real sense – all that knowledge is passed on and it’s a fact that working keeps people healthier both mentally and physically and gives them a sense of being part of the community and a feeling that they are contributing to society. Roll on the day when there is no retirement age at all, but merely not work ‘til you drop, but choose when to stop!’ Sarah Johnson, Divisional Director, Dylan* London.

Ingredients of Marketing

February 5th, 2010   By   Filed Under: Interesting, Weird and Wonderful

On the 3rd of February 2010 our own Mash Co-founder Phil Edelston conducted a presentation named the “Ingredients of Marketing Mix”.

He delivered an engaging and inspirational session to a group of thirty ambitious students, all of whom harbour an ambition to become successful entrepreneurs.The presentation was part of a three day course linking in with NACUE – The National Consortium of University Entrepreneurs (www.nacue.com) which took place at the London Metropolitan University. Phil aimed to provide a detailed and practical coaching strategy covering key points such as:

• The background of marketing.
• What a marketing strategy is.
• How to put a strategy together.

Phil prepared by digging back into his own university lectures, using his own knowledge and experience combined to deliver an interactive and productive presentation.
Once the basic points were covered, Phil focused on marketing in today’s society and the accessibility that has been created through the current digital and social media.

As a widely expanding and popular domain, the participants were able to benefit in learning how to use these opportunities to their advantage.

As a successful entrepreneur himself (Phil co-founded Mash – www.mashmarketing.co.uk and Dylan* – www.dylanlondon.com ), Phil’s aim is to empower up and coming entrepreneurs, assisting in fast tracking their goals and provide any knowledge share that can help drive successful marketing initiatives through their businesses.

You can link in with Phil through www.linkedin.com/in/connectphiledelston