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Posts Tagged ‘experiential’

Kiva :: Our July Entrepreneur of the Month!

August 2nd, 2011   By   Filed Under: Kiva

As part of Mash’s corporate social responsibility initiative, we provide sustainable loans through KIVA to aid entrepreneurs in developing countries.

For the July Entrepreneur of the month, we have chosen Alicia Margarita Ruiz Aguuirre, from Puno, Peru.

Alicia is a 58 year old, single mother to one son. She studied up to secondary school.

She has been building her business for the last nine years. She used her first loan to buy a pair of pigs. She also sells food, clothes, and soft drinks and sells livestock. So very much, products in general.

She will use this new loan funded by Mash, to buy livestock and assorted merchandise like soft drinks, footwear and jackets. She tells us that sometimes she sells second hand clothing. Her son helps her in the business. Her dream is to have a little house and general store in Puno or Pomata.

What she likes about working with Kiva is the chats because she says the women are good at improving in business and she also likes the guarantee and mutual collaboration the members provide for each other.

We are delighted to be helping Alicia achieve her goals.

 

Masher of the Month – October 2010

October 15th, 2010   By   Filed Under: Masher of the Month

Alastair Watson

Alastair is a real pleasure to work together with. He has a versatility and positivity that enhances every interaction from the very first phone call, through managing the team in the field to closing off the final reports on the job. The phrase “can-do attitude” is over-used in this industry but in Alastair – it encompasses everything he does. A worthy Masher of the Month”

The Mash Team – Oct 2010.

and here is the reaction from Alastair himself…

“Oh my God that’s amazing and a complete shock! Thanks so much that really means a lot and I have to say I love working for you guys, it makes a real difference beining involved in a company that is organised, values their staff and you’re a cracking bunch as well”

Great stuff! Look out for our October winner next month.

NBA & ESPN get some Mash Love…

October 6th, 2010   By   Filed Under: Interesting, Weird and Wonderful

Sports and music experiential marketing agency Ignite produced a Fan Zone in parallel with the NBA’s Europe Live games at London’s National Theatre over the weekend. The activity aimed to increase NBA’s presence in the capital ahead of the game between Minnesota Timberwolves and the LA Lakers to take place at The O2 on Tuesday 5th October 2010 and also to publicise London Games 2011 – the first regular season NBA game ever to be held outside the US.

The Fan Zone outside the National Theatre on London’s South Bank featured a full-size basketball court that gave fans the opportunity to test their skills by shooting hoops alongside NBA legends and current players. MASH worked in partnership with The Promotions Factory to place a group of female sports fans amongst the fan zone, creating a buzz about the games ahead and the coverage held by ESPN. Six brand ambassadors were at The National Theatre on the 2nd and 3rd of October and ten brand ambassadors outside the O2 Arena on the 4th October, taking planes, trains and auto-mobiles to get there thanks to the warm welcomed tube strike!

All the sights and sounds of the NBA were on show, with skills clinics, a professional ‘dunk’ team, video games, NBA team mascots and performances by LA Lakers cheerleaders The Laker Girls alongside interactive sponsor experiences and attractions, of which our girls were a huge part and really helped to get the crowds excited.

The Larry O’Brien NBA Championship Trophy was also on show, with which fans could have their pictures taken on a green screen background and have themselves superimposed next to their favourite team.

Ignite will activate the Fan Zone at the Palais Omnisports de Bercy on the 6 October 2010 with the addition of a three point court and interactive activities.

A huge well done to the ESPN teams who worked hard to create a real buzz about the matches and promote the support and involvement of ESPN with NBA’s European tour matches. An eye-catching sight for all NBA fans, old and new.

Masher of the Month – Aug 2010 – “Mash go Global”

September 15th, 2010   By   Filed Under: Masher of the Month

We are very proud and delighted to announce our latest Masher of the Month. Overwhelming proof that working for Mash really does open up doors – wherever you are in the world!!

Lauren Danecek hails from Sydney, Australia and after working on Mash Australia’s first job on the Sony Ericcson World Cup Campaign on Darling Harbour – was recommended to Mash UK by our MD Down Under – Neil Burton – after she received glowing feedback!

Lauren already had grand plans to hit the UK’s glorious shores on her travels and set up base for a while – so why not keep on Mashing while she did? And Mash have been so much better for it…..Lauren having successfully completed 8 activities with glowing feedback since joining us at the end of July.

Congratulations Lauren – great to have you on board. £100 Arcadia Vouchers on their way to you!

For all UK-based Mashers planning to travel to Australia then don’t forget to let us know as we will happily recommend you to meet our Australia Office to keep the Mash Magic flowing.

Russian Standard Vodka Girls

August 26th, 2010   By   Filed Under: Uncategorized

Russian Standard Vodka is widely recognized in its homeland as a benchmark for excellence, therefore it is little surprise that their team turned to Mash Marketing to provide fantastic hostesses for their recent, exclusive members night.

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Look out for the Mash girls at the upcoming Russian Standard Vodka Originals Film Festival, in collaboration with Empire Magazine – which sees truly classic films playing in luxuriously decadent cinemas right across the country – kicking off with a VIP launch night in London on 31st August at the Everyman Cinema in Belsize Park.

Masher of the Month – July 2010

August 4th, 2010   By   Filed Under: Masher of the Month

Hailing from Colombia and having just recently completed her 3rd year in the field for Mash…we’d like to say a massive well done and thanks for 3 years of dedication and professionalism to Monica Botero.

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Monica has completed hundreds of projects for us and never lets us down and always prepares really diligently and thoroughly for every campaign. She is currently knee-deep in her dissertation for her Masters in Marketing – and is focusing her project on Experiential Marketing.

Mashing through the years has clearly inspired her to take her experience to the next level and is hoping to land a graduate role with a top agency soon…

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In the meantime, she’s still holding out for that elusive “Salsa Dance” campaign…

Well done Monica from all at Mash Towers.

Masher of the Month – June 2010

July 1st, 2010   By   Filed Under: Masher of the Month

If you want high-energy in your promotion, then you should look no further than Agata Madurowicz. Agata joined Mash in September 2009 and since then has contributed hugely to a number of key campaigns for Mash.

When Agata says she is an ‘energetic and proactive’ employee in her personal statement on Moogle – she really means it and we – along with our many partner brands – feel the benefit of it as her performances over the last 8 months have been outstanding.

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Agata happily agrees that working on the Rayban Campaign at the Isle of Wight Festival in June was a Mashing highlight to date….you only need to look at her video on the Mash Fan Page on Facebook to see how much she enjoyed that.

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Those are the kinds of jobs out there for top and consistent performing Mashers so get involved and give it your all!

Look out for July’s Masher of the Month coming soon!

Masher of the Month – May 2010

July 1st, 2010   By   Filed Under: Masher of the Month

We have decided that it isn’t enough to reward our Masher of the Month with the ‘celebrity status’ our blog and facebook give as well as the £100 shopping vouchers…..our new promise to our TOP Monthly Mashers is that they will be our FIRST PORT OF CALL FOR EVERY JOB  in their area for a whole month. They obviously won’t always be free but we want to recognise their outstanding performance by giving them the first opportunity of work for a 1 month period.

First up to walk the Mashing walk of fame….

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Rachel Walker joined Mash back in October 2007 and has gone on to deliver campaign after campaign with consummate professionalism and a wonderful smile on the face. Rachel always responds brilliantly to the huge variety of briefs thrown at her and has often accepted ‘last minute changes’ with complete flexibility and positivity.

Rachel is also one of our main ‘npower girls’ and has contributed to the ‘best team yet’ and we’re all looking forward to the remaining 4 Tests from the end of July.

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It’s great to have you Mashing Rachel – Well done!

Famous faces meet the Mash npower girls at Lords…

June 1st, 2010   By   Filed Under: Mash in the Media

Lords Cricket Ground in London saw the beginning of the Summer 2010 Test Cricket Series last week and not only did England win but Mash Marketing’s npower girls kicked off another great Summer with a fantastic 5 days of activity.

npower are one the UK’s largest investors in sports sponsorship. npower’s unique relationship with the England & Wales Cricket Board ensures that they obtain maximum coverage both at the live game fixtures as well with the televised Test series.

Piers Morgan says hello to our cracking team of npower girls

Piers Morgan says hello to our cracking team of npower girls

An integral part of this branding and implementation is the team of ‘npower girls’ that provide a strong visual presence at all the live matches. MASH are the premium supplier of brand ambassadors for all of the npower fixtures and are proud to be in our 3rd year of a fantastic partnership.

npower have also recently announced that they will be taking over from Coca-Cola and sponsoring the Football League from August 2010 until June 2013 which is fantastic news for all concerned and we can’t wait to be supporting them in this exciting new chapter.

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The fantastic npower team!

Keep your eyes open for the npower girls at the cricket across the country  this Summer.

Please see the npower website for more details.

Mike Gatting has a tough day at the office...

Mike Gatting has a tough day at the office...

Giant Photography Experiential Campaign to Promote the Samsung NX11 Camera

March 18th, 2010   By   Filed Under: Interesting, Weird and Wonderful

Another example of great experiential activity