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Posts Tagged ‘iris Experience’

MASH AUSTRALIA

May 28th, 2010   By   Filed Under: sMashing News

We’re very proud to announce the opening of MASH Australia with our very first job working with iris Experience and SONY for a SONY 3D launch at the famous Sydney Opera House. Headed up by our Sydney MD and Co Founder, Neil Burton, the agency has been set up to deliver the same added value, promotional staffing offering as is currently being delivered in the UK to our partners.

Here are some photos from our first activity! If you would like to get in touch with Neil in Sydney about potential opportunities or staffing, please drop hi an e-mail on neilb@mashmarketing.co.uk or call him on +61404864861.

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Kiva Donations

May 27th, 2010   By   Filed Under: Uncategorized

As part of our social responsibility commitment, MASH Marketing has committed to providing a $50.00 donation to a third world entrepreneur, each and every time that we win a new promotional staffing activity with one of our partners. Our goal this year is to provide $15,000 in funding.

To join our lending team, or to learn more, please visit http://www.kiva.org/community/teams/view?team_id=9787

Here are three entrepreneurs we have just provided loans to courtesy of on going work with iris Experience;

1) Buzaniro Women’s Group, Uganda

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There is a fascinating story behind determined Musinguzi Alfred (leader of group) who was not afraid of diversity when he ventured into the business world ten years ago. This hardworking, married father of four children began his produce shop, dealing in general food crops like beans, maize flour, groundnuts (peanuts), peas and many other items in Kibaya, Kihihi.

Through acquiring loans from micro-finance institutions, Alfred was able to start up this side business alongside his agriculture to help him bring more income into the family. With this loan Alfred will be able to purchase more stock and be able to improve his earnings as he looks forward to live a self-sustaining life.

2) Kun Soklim, Cambodia

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Kun Soklim, 29, sells CDs, VCDs and refill gas from home, making US$5 each day in Kandal province. She is married and has two young children living at home to support. Her husband, Bou Soklim, is on the private staff of a local company. He makes approximately US$8 every day.

Kun would like a loan of US$1,000 to set up a grocery store so that her income will increase daily.

3) Azeem Mohammed Irfan’s Group, Pakistan

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Azeem, a resident of Lahore, famous for its historical places and its Punjabi foods, is the wife of Muhammad irfan and owns a small house of two rooms in which she has been living with her family for over 30 years.

A very caring lady, Azeem manages her domestic chores and takes care of her family very efficiently. Her husband operates a DVD selling business. He sells the veritable DVD and movie tapes. His variety in items helps him to approach more customers in his shop. He is very active in his work. He writes the demands of his customers in a notepad and arranges them on an urgent basis, which gives a nice impression to its customers. He has been doing this work for over 10 years.

Azeem is applying for a loan from Asasah to invest the capital in her husband’s business so he can purchase more DVDs and movie tapes and complete the order of his customers.

A great product well sold, both at time of purchase and afterwards

July 2nd, 2009   By   Filed Under: Uncategorized

We’ve recently been working with Iris Experience and Lavazza on the implementation of a sales support programme through retailers, in support of Lavazzas award winning espresso machine A Modo Mio.  During this process, we’ve worked to develop our search and selection strategy, training and incentivisation programmes.  It’s been an interesting experience and highlighted many opportunities to further enhance this delivery.

We wanted to post a recent e-mail that was received by the team from a customer that interacted with one of our Mashers on this activity.  It really highlights the strength of the face to face interaction when executed properly, and combined with an excellent product.  Here it is;

‘Hello,
I have just spoken to your customer helpline, where the helpful lady suggested I email you.  In a busy day I think it worthwhile to drop you a line with some feedback on your modo mio system, which I have recently purchased via
your John Lewis promotion.  My wife and I run a small fine art gallery in Bath.  For some time we have wanted to be able to offer clients coffee whilst they look at what we are exhibiting.  The coffee would not be supplied on any
commercial basis, and the use of any machine would be domestic in scale – but we wanted the coffee to be really good.  Space for us was a vital consideration – we don’t have much of it.  So, some months ago we started looking.  Selfridges in London have given a concession to Nespresso, and it was through that store that we learned about these capsule systems.  For a number of weeks on trips to London I had a great time visiting the store to try yet another half dozen espressos!  But we were not convinced.  It was good, but not that good, and I could not work out why.  We were then diverted by being referred to Nespresso commercial, which landed me with a huge machine for a week, and awful coffee.  We had given up, and were using cup filters, perfectly happily, until one day we walked into John Lewis in Oxford St and there was this young New Zealander at the bottom of the escalator offering me an espresso from you.  One sip and that was it.  Fantastic coffee, and an equally fantastic offer – what with the cups, coffee and machine
for £99.  Do you know that the Nespresso equivalent machine in Selfridges was £250 without anything much at all?
I asked the guy about the difference in taste we had experienced.  He told me that he is a freelance and had worked for Nespresso in the past.  He told me that the difference was that your coffee was genuine Lavazza grounds prepared for the capsule, whereas the Nespresso was a concentrate.  That makes sense to me.  Since we have had your machine we have shared the coffee with two trading partners, one who is Italian.  Both are hugely impressed and one of them immediately got me to buy her a machine online from John Lewis.  There are now two in this small street and the Italian is seriously considering (while coming in here all the time with an espresso cup!)  I would also like to say that your decision to market the capsules through Waitrose is absolutely right.  Nespresso required online
ordering in 100′s – no good at all to me.   So that’s it.  A great product well sold, both at time of purchase
and afterwards’.