Promo Girls

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Masher of the Month – October 2010

October 15th, 2010 By greg Filed Under: Masher of the Month

Alastair Watson

Alastair is a real pleasure to work together with. He has a versatility and positivity that enhances every interaction from the very first phone call, through managing the team in the field to closing off the final reports on the job. The phrase “can-do attitude” is over-used in this industry but in Alastair – it encompasses everything he does. A worthy Masher of the Month”

The Mash Team – Oct 2010.

and here is the reaction from Alastair himself…

“Oh my God that’s amazing and a complete shock! Thanks so much that really means a lot and I have to say I love working for you guys, it makes a real difference beining involved in a company that is organised, values their staff and you’re a cracking bunch as well”

Great stuff! Look out for our October winner next month.

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NBA & ESPN get some Mash Love…

October 6th, 2010 By greg Filed Under: Interesting, Weird and Wonderful

Sports and music experiential marketing agency Ignite produced a Fan Zone in parallel with the NBA’s Europe Live games at London’s National Theatre over the weekend. The activity aimed to increase NBA’s presence in the capital ahead of the game between Minnesota Timberwolves and the LA Lakers to take place at The O2 on Tuesday 5th October 2010 and also to publicise London Games 2011 – the first regular season NBA game ever to be held outside the US.

The Fan Zone outside the National Theatre on London’s South Bank featured a full-size basketball court that gave fans the opportunity to test their skills by shooting hoops alongside NBA legends and current players. MASH worked in partnership with The Promotions Factory to place a group of female sports fans amongst the fan zone, creating a buzz about the games ahead and the coverage held by ESPN. Six brand ambassadors were at The National Theatre on the 2nd and 3rd of October and ten brand ambassadors outside the O2 Arena on the 4th October, taking planes, trains and auto-mobiles to get there thanks to the warm welcomed tube strike!

All the sights and sounds of the NBA were on show, with skills clinics, a professional ‘dunk’ team, video games, NBA team mascots and performances by LA Lakers cheerleaders The Laker Girls alongside interactive sponsor experiences and attractions, of which our girls were a huge part and really helped to get the crowds excited.

The Larry O’Brien NBA Championship Trophy was also on show, with which fans could have their pictures taken on a green screen background and have themselves superimposed next to their favourite team.

Ignite will activate the Fan Zone at the Palais Omnisports de Bercy on the 6 October 2010 with the addition of a three point court and interactive activities.

A huge well done to the ESPN teams who worked hard to create a real buzz about the matches and promote the support and involvement of ESPN with NBA’s European tour matches. An eye-catching sight for all NBA fans, old and new.

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Masher of the Month – Aug 2010 – “Mash go Global”

September 15th, 2010 By greg Filed Under: Masher of the Month

We are very proud and delighted to announce our latest Masher of the Month. Overwhelming proof that working for Mash really does open up doors – wherever you are in the world!!

Lauren Danecek hails from Sydney, Australia and after working on Mash Australia’s first job on the Sony Ericcson World Cup Campaign on Darling Harbour – was recommended to Mash UK by our MD Down Under – Neil Burton – after she received glowing feedback!

Lauren already had grand plans to hit the UK’s glorious shores on her travels and set up base for a while – so why not keep on Mashing while she did? And Mash have been so much better for it…..Lauren having successfully completed 8 activities with glowing feedback since joining us at the end of July.

Congratulations Lauren – great to have you on board. £100 Arcadia Vouchers on their way to you!

For all UK-based Mashers planning to travel to Australia then don’t forget to let us know as we will happily recommend you to meet our Australia Office to keep the Mash Magic flowing.

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Mash make a difference in Kenya

September 8th, 2010 By sboksh Filed Under: Interesting, Weird and Wonderful

- ISMAT Medical School, Kisumu, Western Kenya -

ISMAT provides accessible, high quality, professional education to the deserving young, with continued emphasis on the under privileged and vulnerable. This school is one of only a handful nationwide to base admissions solely on merit, utilizing its parent body OGRA to support those in financial need.

2008
In 2008 MASH sponsored the building of 2 new classrooms at ISMAT – the OGRA funded International School of Medicine and Advanced Technology here in Kisumu.

One of the new rooms is used as a standard classroom, while the other is a computer room.
Shortly after the completion of the building, ISMAT applied to the Kenyan Clinical Offices Council (equivalent of UK GMC) to teach a diploma in clinical medicine (a 3 year course producing clinical officers). At the inspection, which involved the Minister of Health, the COC was so impressed with the resource centre that they offered ISMAT a license to teach a full medical programme.

This made ISMAT the fourth medical school in the entire country and the very first in Kisumu!

2009
In 2009 MASH sponsored the shipping of textbooks to ISMAT, with the idea of steadily building a library at the charity medical school. The books were donated by final year medical students and from medical libraries. Fate shone down again, this time the books arriving just in time for the Clinical Offices Council inspection of the ISMAT facilities. A glowing report followed, and Moi University, (the second largest University in Kenya, signed an agreement to allow ISMAT students to sit their exams with their pupils and issue a joint medical degree.
2010
This year, yet again, MASH stepped up to the plate, sponsoring the shipping of textbooks to Kenya, though in much greater numbers than before. A more coordinated effort than last year has seen a far more successful collection. Currently, sat proudly aboard an enormous hunk of floating metal, a small library is steadily making its way across the seas to Kenya. Hoping to avoid all Somali pirates and arrive in time for the new term!

Thanks to the efforts of all at MASH, a charity medical school in Kenya has been furnished with not only a new classroom and computer room – leading to its licensing as a medical teaching facility, but now a new library for its students, lecturers and researchers!

On behalf of the students and staff of ISMAT and OGRA I would like to thank all of you at MASH for your continued support of this great cause.
Dr Timothy Walker

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Russian Standard Vodka Girls

August 26th, 2010 By greg Filed Under: Uncategorized

Russian Standard Vodka is widely recognized in its homeland as a benchmark for excellence, therefore it is little surprise that their team turned to Mash Marketing to provide fantastic hostesses for their recent, exclusive members night.

Look out for the Mash girls at the upcoming Russian Standard Vodka Originals Film Festival, in collaboration with Empire Magazine – which sees truly classic films playing in luxuriously decadent cinemas right across the country – kicking off with a VIP launch night in London on 31st August at the Everyman Cinema in Belsize Park.

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Masher of the Month – July 2010

August 4th, 2010 By greg Filed Under: Masher of the Month

Hailing from Colombia and having just recently completed her 3rd year in the field for Mash…we’d like to say a massive well done and thanks for 3 years of dedication and professionalism to Monica Botero.

Monica has completed hundreds of projects for us and never lets us down and always prepares really diligently and thoroughly for every campaign. She is currently knee-deep in her dissertation for her Masters in Marketing – and is focusing her project on Experiential Marketing.

Mashing through the years has clearly inspired her to take her experience to the next level and is hoping to land a graduate role with a top agency soon…

In the meantime, she’s still holding out for that elusive “Salsa Dance” campaign…

Well done Monica from all at Mash Towers.

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Only the very best will do…

July 5th, 2010 By greg Filed Under: Brand Champions

Partnership underlines every element of the Mash Manifesto.

We are so highly thought of because of the emphasis we put on our relationship with our field staff, affectionately known as ‘Mashers’, and the resource we dedicate to ensuring that our community feels valued, supported and motivated to deliver the very best staffing solution in the UK.

We have built this business on a respect driven manifesto based on the following principles;
> Recruit only the best promotional staff in the market.
> Recruit based on charisma and personality rather than just looks.
> Train and support all staff.
> Reward excellence.
> Do not tolerate average.
> Open, honest communication at all times.
> Remain open and objective, listening to all perspectives.
> Performance manage from brand ambassadors through to event managers.
> Be open to constructive feedback.
> Assist in career development.

Our Senior Brand Champion Christiana Dobbie recently held a 3 day Recruitment Event at the Marriot Hotel in Central Birmingham and the results and quality of new ‘Mashers’ on board has been outstanding.

Whittling down 145 applications to 55 interview slots is hard enough but then ensuring that only the very best succeed and proceed to full Mash Registration is no easy challenge. We are delighted to welcome on board 40 new Mashers in the Midlands who all successfully completed a detailed application on Moogle and were then taken through a series of role plays, interactive learning sessions, fun quizzes, Q&A sessions and of course, the ‘Mash Manifesto’.

As well as all of this, our new Mashers have had to display passion, integrity, charisma and confidence as well as many more traits from the very first application right through interview and will now carry these key values into the field for Mash.

We deliberately don’t make it easy to get on to the Mash books as we want to ensure we add value to the process from the very first moment you engage with us via Moogle.

Look out for more interview days coming in an area near you soon and remember; “You don’t get a second chance to make a first impression”.

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Famous faces meet the Mash npower girls at Lords…

June 1st, 2010 By greg Filed Under: Mash in the Media

Lords Cricket Ground in London saw the beginning of the Summer 2010 Test Cricket Series last week and not only did England win but Mash Marketing’s npower girls kicked off another great Summer with a fantastic 5 days of activity.

npower are one the UK’s largest investors in sports sponsorship. npower’s unique relationship with the England & Wales Cricket Board ensures that they obtain maximum coverage both at the live game fixtures as well with the televised Test series.

Piers Morgan says hello to our cracking team of npower girls

An integral part of this branding and implementation is the team of ‘npower girls’ that provide a strong visual presence at all the live matches. MASH are the premium supplier of brand ambassadors for all of the npower fixtures and are proud to be in our 3rd year of a fantastic partnership.

npower have also recently announced that they will be taking over from Coca-Cola and sponsoring the Football League from August 2010 until June 2013 which is fantastic news for all concerned and we can’t wait to be supporting them in this exciting new chapter.

The fantastic npower team!

Keep your eyes open for the npower girls at the cricket across the country this Summer.

Please see the npower website for more details.

Mike Gatting has a tough day at the office...

Comments: 1

Mash win Silver at the FMBE Awards.

October 9th, 2009 By greg Filed Under: Mash in the Media

Mash were out in force at the Annual Field Marketing and Brand Experience Awards at the Marriot Mayfair last night.

We received a ‘highly recommended’ Silver Award once again. We felt we were in with a really strong chance of Gold but no matter, it was still an awesome night and we’re over the moon at the success of this year.

We have delivered over 235 projects this year alone, working with some of the coolest brands on the planet at gigs, festivals and events all over the UK and Europe. We have a lot of work in the pipeline for 2010 already, some of which we will start planning and booking very soon. We’ve also got an awesome new development on the database front and hugely improved interactivity in the new phase of the website.

Lots to come, and lots to celebrate.

Not least our Mashers themselves. Without them nothing would be possible and as if to prove this very point – a team of our girls and guys did us immensely proud at the awards last night effortlessly hosting the guests and presenting the awards – with class and professionalism that only Mash can offer!

Here’s to a fantastic year ahead.

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Chrissy’s Top Tips…

August 6th, 2009 By greg Filed Under: Our Thoughts

Our very recent Masher of the Month Christiana Dobbie has very kindly put together some helpful hints to get the most out of a day in the field with Mash.

You have been selected as one of our Mashers who we consider to be extra hard-working and who performs well over long shifts requiring high-energy, which is why we thought you would be suitable for this fun activity! We want you to have the most enjoyable working day as possible and to perform at optimum level right the way through!

Below are a few hints and suggestions we have to make your day go by as comfortably as possible. While they may seem incredibly obvious (or amusing!) to you, and we imagine you will have many of them covered already, please take a minute to go through them as they have been compiled from direct feedback from Mash staff working on previous jobs similar to the one you will be undertaking, so these suggestions from your fellow Mashers may be handy to you:

1) Bring extra water and soft drinks with you than you would normally to work.

2) Eat a good breakfast. And bring plenty of lunch and energy snacks such as bananas, nuts, cereal bars and any other protein-rich snacks. NB. Caffeine and energy drinks only provide short-term boosts followed by an energy ‘slump’! Also avoid too much sugar as it can make energy levels fluctuate.

3) Consider bringing a pack of mints for your breaks (particularly peppermint) which apparently have revitalising properties.

4)Consider bringing extra pair of socks (and foot sprtiz) to keep your feet comfortable.

5) Consider bringing an extra pair of comfy shoes to slip on during breaks. Even if you’re wearing comfy trainers or flat shoes as part of your uniform, a pair of flip flops/sandals etc worn on your break gives feet the chance to cool down and get some air.

6) Consider bringing spray deodorant to pep you up.

7) In a break, rubbing the back of your neck for 60 seconds can stave off an energy slump by improving blood flow to the brain. Try splashing your face for a second with cold water too.

8) If you are taking part in vigorous activity it might be an idea to stretch beforehand and even on your break if you feel a little achy.

9) Get a good night’s sleep the night before.

10) Avoid drinking excessive alcohol the night before, even the smallest amount can affect your sleep or make you feel a little fatigued the next day.

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Thanks for reading over this, we hope you enjoy the activity and thank you in advance for your hard work!

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